PRASAD Mission (Pilgrimage Rejuvenation & Spiritual Augmentation Drive)

PRASAD Mission is a national mission for rejuvenation and spiritual augmentation of important religious destinations and to position tourism as a major engine of economic growth and job creation.

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PRASAD (Pilgrimage Rejuvenation & Spiritual Augmentation Drive) Visions

PRASAD Mission (Pilgrimage Rejuvenation & Spiritual Augmentation Drive) launched by the government in the budget speech 2014-15, announced two new plan schemes:

  • “National Mission on Pilgrimage Rejuvenation and Spiritual Augmentation Drive (PRASAD)” and
  • “SWADESH DARSHAN”. Both the schemes are to be implemented in mission mode.

Pilgrimage Tourism is a form of tourism motivated partly or wholly by religious sentiments. India is a land of many religions like Hinduism, Buddhism, Jainism, Sikhism and Sufism having their major pilgrimage centres in different parts of the country. Religion and spirituality are the common motivations for travel, with major tourist destinations having developed largely as a result of their connections to sacred places, persons and events.

Growth of domestic tourism largely depends upon the pilgrimage tourism.

Vision of PRASAD Mission

  • To drive a national mission for rejuvenation and spiritual augmentation of important religious destinations
  • Position tourism as a major engine of economic growth and job creation
  • To provide complete tourism experience by enhancing tourist attractiveness of the religious destinations in a suitable manner
  • Create employment through active involvement of local communities with pro-poor approach in sustainable and inclusive manner

Objectives of PRASAD Mission

  • Integrated development of pilgrimage destinations in a planned manner
  • Harness pilgrimage tourism for its direct and multiplier effects on employment generation and economic development
  • Leveraging public capital and expertise
  • Creating awareness among the local communities about the importance of tourism for them in terms of increase in sources of income, improved living standards, and overall development of the area

Strategies of PRASAD Mission

  • To identify religious destinations that have potential to showcased as world class tourism products in consultation with the stakeholders
  • To ensure that the development of these destinations adhere to the sustainability and carrying capacities of the destinations
  • Promote local Art, Culture, Handicrafts, Cuisine etc. to generate livelihood in the identified regions
  • Create a framework for classifying infrastructural gaps in the identified destinations that have been major roadblocks in unblocking the potential of these circuits.

PRASAD Mission Cities

  • Ajmer, Rajasthan
  • Amravati, Andhra Pradesh
  • Amritsar, Punjab
  • Dwarka, Gujarat
  • Bodhgaya, Bihar
  • Guwahati, Assam
  • Kanchipuram, Tamil Nadu
  • Kedarnath, Uttarakhand
  • Mathura, Uttar Pradesh
  • Puri, Odisha
  • Varanasi, Uttar Pradesh
  • Nagapattinam, Tamil Nadu

PRASAD Mission’s Detailed Documentation | Contacts

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